Designers
Amoralia is the brainchild of Jules Fossett. As an ex advertising strategist, she was struck by the obvious gap in the market and bewildered by the total lack of stylish maternity lingerie. "I'll be honest - I have never been pregnant but I do know however that luxury lingerie is one of those things that can instantly make us feel more feminine and sparkling. Why would pregnant women not feel the same?"
Amoralia has designed a range that is not only glamorous but supportive, practical and seriously comfortable too!!
As a fashion conscious career woman, Tracey Montford was looking forward to buying herself some gorgeous maternity lingerie to celebrate her pregnancy. She was however disappointed with what she found. Big straps. Ugly cups. Beige. Black. White. So she decided to do something about it.
'Cake Lingerie' has created the ultimate collection of maternity and nursing lingerie because "every mother deserves the best". Inspired by old school glamour their gorgeous apparel is designed to make pregnant and breast feeding mothers feel special every day. Just one taste of their luxurious garments and you will be hooked.
Hotmilk is a New Zealand based lingerie company specializing in sexy maternity and nursing lingerie. The inspiration came from Lisa Ebbing during her pregnancy. She writes " after a lifetime of wearing beautiful lingerie I was horrified with the maternity lingerie on offer."
Once Ange Crosbie was on board, Lisa's concept came to fruition. Hotmilk celebrates the Sexy, Sensual woman inside the loving mother. "We love our product, we believe intensely in it and more importantly we love that we are helping so many new mothers regain their femininity and sexy sassiness!
Emily was born out of frustration when the founder, Emily Barnes, was pregnant with her first child in 2002. She immediately realised there was a gap in the market for a more luxurious product and having previously worked as a lingerie designer was able to bring her experience and knowledge in lingerie and pair this up with her own personal experiences of pregnancy and breastfeeding.
"Although the look is key, a great deal of time has been spent ensuring that our collections have the right support, coverage and comfort by working very closely with technical designers and by talking to lots of breastfeeding mothers and pregnant mums-to-be."
